Xtep International Holdings team up with Birmingham City
Birmingham City have completed a record sponsorship deal for five year to have Xtep International Holdings Ltd as kit and traningwear manufactures.
The deal starts next season and makes Birmingham the first team in the league to wear shirts made by Xtep
Birmingham City FC’s Vice Chairman, Peter Pannu commented: “This is a fantastic deal for the football club.
“Not only is it a superb deal commercially, being the biggest sponsorship the club has acquired, but also on a brand level as it promotes the club internationally.
“Xtep are big players in the sportswear market in China and this partnership will expand the Birmingham City FC brand in the Far East.”
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